Iceland’s ‘minge pies’ are a perfect example of why typography is important

Metro

Every year the supermarkets try to bring a little something different to our table for Christmas, but this year you might not be too pleased to see what’s on offer.

Some very poor font choice on Iceland mince pies seems to have given them a much ruder name, apparently.

According to Iceland the image has been doctored, and if you look at the box featured on the supermarket’s website it seems pretty obvious that this was a Yuletide photoshop prank that got way out of hand.

A spokesperson said: ‘The picture has most definitely been altered. As you can see from the genuine pack shot, the font does not appeared as the Photoshopped version would suggest.’

Not to everyone's taste (Picture: Iceland) The website shows the real box, which looks slightly more like the word ‘mince’ (Picture: Iceland)

[metro-sassy-poll question=”If…

View original post 140 more words

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s